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WE HEAR . . .

THAT Jerry Seinfeld specifically requested Peroni beer for the Ferragamo-sponsored, Jessica Seinfeld-hosted Baby Buggy Infant Gear Fund gala tonight at their Amagansett estate for such guests as Sarah Jessica Parker, Alec Baldwin, Kelly Ripa and...



HAMPTONS IDEA OF 'CASUAL'

NBC boss Jeff Zucker might have wondered if he was paying "Today" show correspondent Jill Rappaport too much the other day when he arrived at her Water Mill estate for what was supposed to be "a casual barbecue." There was nothing casual about the...


NO SHAME AT ALL

OK! magazine pays cash for stories, and it isn't very secretive about its methods. Reporters who were staking out the Los Angeles home of Lindsay Lohan's ex-assistant, Tarin Graham - whom Lohan was looking for Tuesday night when she was arrested -...


TRUMP STRATEGY

LEAVE it to a master of publicity like Donald Trump to weigh in on the Lindsay Lohan meltdown and fit in a plug at the same time. When we asked The Donald to give a word of advice to the allegedly boozing, coke-carrying starlet, he told us: "Find...


SIGHTINGS

KATHY and Rick Hilton lunching with Joan Collins and Percy Gibson in St. Tropez . . . JAKE Weber, of NBC's "Medium," devouring mozzarella pizza with a pretty brunette at Luzzo's on the Lower East Side . . . DON Cheadle playing no-limit hold 'em at...


BIKINI MAGNETS

JAMES ("Hairspray") Marsden and Ben ("The Thin Red Line") Chaplin had trouble keeping the bikini-clad models away while they dined at Tao New York's Beach Ball on Thursday night. Adam Sandler and Rob Schneider were drawing far less attention from...


GOING ACIDIC

MARILYN Monroe once threatened to maim herself to get out of a publicity tour. In "Marilyn Monroe: Private and Undisclosed," her one-time boyfriend Bill Pursel tells author Michelle Morgan that during a tour for the Marx Brothers flick "Love Happy,"...


JOLIE RIPPED FOR TURKEY TROT

IF anybody has forgotten how much wild living Angelina Jolie has packed into her 32 years, it's conveniently tallied up like a kinky scorecard in a new book that sizes her up as having more talent as a publicity machine than an actress. The...