As Allies Turn Foe, Disillusion Rises in Some G.I.’s
In interviews with more than a dozen soldiers, most said they were disillusioned by the situation in Iraq. (Read on Source)
VMware Eyes Web Hosting Providers
... a service. Called the VMware Service Provider Program, or VSPP, the new program allows Web hosting services, telecommunications companies, and outsourcing businesses to offer VMware virtualization services on a per-virtual-machine ...
Dedicated servers
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GAA probe likely after O'Connor payment claims
A GAA investigation is likely following Jack O'Connor's revelation that he was reimbursed for his time by the Kerry County Board during his spell as manager.
Launch of 1394-Equipped PC Products from Dell, Hewlett-Packard, Toshiba and Others Demonstrates Fire
... the world s smallest ultra personal computer (uPC). Small-Talk Ultra is a full-featured talking Windows XP computer, which contains a 1GHz processor, 30GB hard drive, 512MB of RAM, built-in 57-key ...
Riding to Space on the Wings of Angels
Just a few years ago, the idea of bankrolling starry-eyed ventures to fly ordinary people into space was laughed off as science fiction. Now some investors are betting on space tourism as the next big thing. The infant industry got a boost in June when a Boston-area investment group backed a private rocket company developing a spaceship that will take off and land like an airplane.
Democrats start speaking and Americans lose freedoms.
Did you know that at the exact moment the Democratic debate last night began -- 7 P.M. -- a smoking ban went into effect in Charleston.? (Read on Source)
Man Arrested For Stabbing Sea Lion
A fisherman has been arrested yesterday for allegedly stabbing a sea lion with a steak knife after the animal stole his bait. (Read on Source)
Wyeth Wants Preservation Order Lifted In PPA MDL
EATTLE - Stating that only nine cases remain pending against it in the PPA multidistrict litigation, Wyeth is seeking relief from a preservation order issued at the beginning of the litigation (In Re: PPA Product Liability Litigation, MDL No. 1407, W.D. Wash.). Full story on lexis.com
Developing Effective META Description Elements
I'm finding way too many instances of sites experiencing problems which may be due to issues revolving around meta descriptions, duplication, and believe it or not, lack of having one.
Twits and Such for 2007-10-02
the massacre of buddhist monks in burma is shocking http://tinyurl.com/2ljv2m # (Read on Source)
Rewriting the Beginner's Guide - Part I continued
Posted by randfish
For the next few weeks, my blog posts will primarily consist of re-authoring and re-building the Beginner's Guide to Search Engine Optimization, section by section. You can read more about this project here.
How Search Marketers Study & Learn How to Succeed in the Engines
The complicated algorithms of search engines may appear at first glance to be impenetrable, and the engines themselves provide little insight into how to achieve better results or garner more traffic. What little information on optimization and best practices that the engines themselves do provide is listed below:
- Google - How Can I Improve My Site's Ranking?
- Yahoo! - How do I get listed in Yahoo! Search "Web Results," and how to increase the ranking of my site?
- Microsoft/Live - Guidelines for Successful Indexing
- Ask - Ask.com for Webmasters
The guidelines above aren't useless - some valuable tidbits are certainly present, including this from Yahoo!:
Many factors influence whether a particular web site appears in Web Search results and where it falls in the ranking. These factors can include:
- The number of other sites linking to it
- The content on the pages
- The updates we make to our database
- The testing of new product versions
- The discovery of additional sites
- Changes to the search algorithm—and other factors
Web Search lists results ranked by relevance and offers a combination of sites from the entire Web obtained by Yahoo! Search and from the Yahoo! Directory.
And this from Microsoft's Live:
In the visible page text, include words users might choose as search query terms to find the information on your site. Limit all pages to a reasonable size. We recommend one topic per page. An HTML page with no pictures should be under 150 KB. Make sure that each page is accessible by at least one static text link. Don't put the text that you want indexed inside images. For example, if you want your company name or address to be indexed, make sure it is not displayed inside a company logo.
These tiny snippets are, thankfully, just the tip of the iceberg. Over the 12+ years that web search has existed online, search marketers have found methodologies to extract information about how the search engines rank pages and use that data to help their sites and their clients achieve better positioning. Surprisingly, the engines do support many of these efforts, though the public visibility is frequently low. Conferences on search marketing, such as the Search Marketing Expo, WebMasterWorld & Search Engine Strategies series attract engineers and representatives from all of the major engines. Search representatives also assist webmasters by ocassionally participating online in blogs, forums & groups (these are listed below in Appendix B).
However, there is perhaps no greater tool available to webmasters researching the activities of the engines than the freedom to use the search engines to perform experiments, test theories and form opinions. It is through this iterative, sometimes painstaking process, that a considerable amount of knowledge about the functions of the engines has been gleaned. A common process for testing might look something like this:
- Register a new website with nonsense keywords (i.e. ishkabibbell.com)
- Create multiple pages on that website, all targeting a similiarly ludicrous term (i.e. yoogewgally)
- Test the use of different placement of text, formatting, use of keywords, link structures, etc. by making the pages as uniform as possible with only a singular difference
- Point links at the domain from indexed, well-spidered pages on other domains
- Record the search engines' activities and the rankings of the pages
- Make small alterations to the identically targeting pages to determine what factors might push a result up or down against its peers
- Record any results that appear to be effective and re-test on other domains or with other terms - if several tests consistently return the same results, chances are you've discovered a pattern that is used by the search engines.
Here's an example of a test that we at SEOmoz have performed in the past:
In this test, we started with the hypothesis that a link higher up in a page's code would carry more weight than a page lower down in the code. We tested this by creating a nonsense domain linking out to three pages, all carrying the same nonsense word exactly once. After the engines spidered the pages, we found that the page linked to from the highest link on the home page ranked first and continued our iterations of testing.
We had some concerns that the text inside the link might be the source of the rankings, and so changed the link text on the homepage to nonsense characters. Still, the pages ranked in order of highest to lowest rank. Over several more iterations (changing up the linked-to pages, changing the terms, mixing up term usage, etc.) and repeat testing, we found the pattern emerged again and again, and decided to call it "confirmed." It appears that the three major engines (Ask never indexed the domain) all place some amount of higher weight on links higher in code than lower down. Obviously, this is a time consuming and tedious process, but it can help search marketers to understand the basic patterns of how search engines determine rankings.
This process is certainly not alone in helping to educate search marketers. Competitive intelligence about signals the engines might use and how they might order results is also available through patent applications made by the major engines to the United States Patent Office. Perhaps the most famous among these is the system that spawned Google's genesis in the Stanford dormitories during the late 1990's - PageRank - documented as Patent #6285999 - Method for node ranking in a linked database. The original paper on the subject - Anatomy of a Large-Scale Hypertextual Web Search Engine - has also been the subject of considerable study and edification. To those whose comfort level with complex mathematics falls short, never fear. Although the actual equations can be academically interesting, complete understanding evades many of the most talented and successful search marketers - remedial calculus isn't required to practice search engine optimization.
Through methods like patent analysis, experiments and live testing and tweaking, search marketers as a community have come to understand many of the basic operations of search engines and the critical components of creating websites and pages that garner high rankings and significant traffic. The rest of this guide is devoted to explaining these practices clearly and concisely.
... ooph. This is tough stuff - as always, please provide your input and edits. We'll be making changes to all of this content before it goes into the finished guide (and Mystery Guest even offered to edit - yay!)
Today's web roundup:
- Lobo links tells us how to use CSS image replacement properly
- Steve Rubel says Search is Broken - I think he means "not as advanced as a very, very advanced user like him might want it," but it's still a good point
- Dr. Peter Meyers has a terrific (though lengthy) piece on the Basics of Measuring Usability
- Gary Price exposes websites on the cutting edge of data mining - love it
- And more Gary - Send your children to public school and use the money to buy... I don't know... KrustyO's - private schools aren't worth squat
- I got stumped in Q+A - if anyone reads Arabic and can help, I'd really appreciate it. Oh wow, the brilliant Pierre Far is already on it!
I'm on David Brown (aka NEOSEO)'s podcast show tomorrow morning at 10am and it's already 2am... Man, I never get to sleep...
Open Thread: Louisville vs. Pittsburgh
Just in time for Halloween, it's the horror film you know is going to make you feel awful and uncomfortable but you still can't bring yourself to shield your eyes. (Read on Source)
Frog killer fungus 'breakthrough'
Scientists find what appears to be a cure for the disease that is wiping out many of the world's frog species. (Read on Source)
SEO Chat Forums - Omitted results - meta descriptions not displayed
Date: November 11th, 2007 03:04 PM - nairda - Untitled Post: Thanks very much for your help guys. Adrian...
Oil from Wood
Startup Kior has developed a process for creating "biocrude" directly from biomass.
Bioinformatics and the Ticking Clock
A companion post to yesterday's link to GrailSearch expands on the challenge facing biogerontologists - and medical science in general for that matter: "In cellular immunology, for instance, there are about 100 billion peptide sequences to which the immune system can respond, each targeted by a small set of white blood cells , or T lymphocytes - ... (Read on Source)
CDGcommerce Fights Online Fraud at HostingCon 2008
CEO Chris West will demonstrate how to fight fraudulent charges and reduce online risk during the hosting industry's most popular convention. (PRWeb Jul 24, 2008)
Read the full story at http://www.prweb.com/releases/merchant-accounts/payment-processing/prweb1141174.htm
Friday Podcast: Branding With Video With Melissa Salas
This week I invited online retailer Buy.com’s Director of Marketing and co-host of their BuyTV program to come on the Friday Podcast. Buy.com was among the first online merchants to launch an online program in 2006. Since then BuyTV has recently been syndicated on the G4 TV network. Besides computer and consumer electronics, Buy.com offers ... (Read on Source)
Get to know the Linux Logical Volume Manager
Hard drives are slow and fail often, and though abolished for working memory ages ago, fixed-size partitions are still the predominant mode of storage space allocation. As if worrying about speed and data loss weren't enough, you also have to worry about whether your partition size calculations were just right when you were installing a server or whether you'll wind up in the unenviable position of having a partition run out of space, even though another partition is maybe mostly unused. And if you might have to move a partition across physical volume boundaries on a running system, well, woe is you.
Sun Calls for SSD Companies to Unite on Standards
Sun's lead flash technologist said the SSD industry needs a standards organization to progress ahead.
Yahoo to update shareholder vote after error
The firm that transmitted some major shareholders' votes to Yahoo made an error, potentially meaning the vote results didn't fully reflect disgruntlement with Yahoo management.
Data analysis applications in DLT technology
The DLT tape format has gain popularity among the small and medium cassette formats used for the purpose of data storage. The DLT recorders are now being used in the fields of telemetry and related ap...
Tatum Bell allegedly swipes Rudi Johnson's bags - SportingNews.com
Tatum Bell allegedly swipes Rudi Johnson's bags SportingNews.com - When running back Rudi Johnson visited the Detroit Lions on Monday after being cut Saturday by the Cincinnati Bengals, someone stole his bags from outside CEO Matt Millen's office, according to profootballtalk. MITCH ALBOM Rudi Johnson better be fast -- on and off field Forget hamstring, Johnson says he's ready to power Lions |
Ricoh introduces accessories bundle for GR II
PlayStation Store Update: Brothers in Arms, BioShock, Eternal Sonata Demos
Following up Wipeout HD and Mega Man 9 is a tough thing to do if you're a PlayStation 3 digital marketplace. Thankfully, five demos including Brothers in Arms: Hell's Highway, BioShock, and Eternal Sonata have stepped in to do their thing.
Other notables include add-ons for two EA Sports games and the relaxing PixelJunk Eden soundtrack. For the full list, read on:
Game Demos (Free)
Brothers In Arms Hell's Highway Demo
Check out the free demo for the game that IGN.com praised as "A World War II the likes of which you've ne...
Google apre l'Android Market
Dopo il rilascio del primo telefonino basato su Android, Google ha messo a disposizione degli utenti una piattaforma per scaricare applicazioni da installare all'interno del G1: Android Market. Almeno inizialmente i software disponibili saranno distribuiti gratuitamente. Gli sviluppatori che vorranno inserire le proprie creazioni potranno farlo con un'iscrizione del costo di 25 dollari, in questo modo Google conta di responsabilizzarli e convincerli a realizzare programmi utili, sicuri e di interesse per gli utenti. ...continua la lettura di questa notizia. Mrwebmaster.it autorizza pc-facile.com a riportare la presente news.
Interview With Linus Torvalds
... about the kernel, Microsoft, the naming of GNU/Linux and the future. Read on 1. When ... When do you estimate the 2.5 development kernel source tree will open? What new features ...
SEO Chat Forums - Exploit Google Local Business Results
Date: November 1st, 2008 07:36 PM - dseerveld - Untitled Post: The verification process is very easy - Google gives you a PIN and calls the number you've listed, and you verify the PIN. So you do have to possess a phone number, but here's the problem that I don't get: you can use the same phone nu...
Cell Signaling Technology Renews Research Pact with Ortho Biotech
NEWSBRIEF (Read on Source)
Name: SyroBro